Posts Tagged advertising

Too Smart for Stupid: Underestimating the Audience for Inception

By brian longtin • Jul 15th, 2010 • Category: side notes

An undercurrent of condescension mars the early praise for the summer’s most anticipated blockbuster.

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Ad Men Push ‘Mad Men’

By brian longtin • Aug 8th, 2008 • Category: watching

How marketers turned the idea of a target audience back on themselves, creating a unique feedback loop whose reverberations may be partly responsible for the show’s success.

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